Habitation Velier

With rum on the rise, if we want it to establish itself as a "serious" spirit like whisky, it is time to clarify things and define what makes a quality rum.

Luca Gargano, the founder of the Habitation Velier brand, proposed a classification that distinguishes rums according to their production process.
This brand represents the Pure Single Rum category, meaning rums from a single distillery distilled discontinuously in a "Pot Still" still.

For Luca Gargano and a growing number of rum lovers, transparency is an absolute necessity: that's why the label shows the still used, the distillery, the angels' share (% of evaporation due to ageing), the distillation and bottling dates (including for white rums), the level of aromatic congeners (elements that give the taste), and so on.

Finally, the brand's rums must be authentic. They come from local raw materials, are bottled "cask strength" (without reducing the alcohol content with water) and are the result of direct collaborations with distilleries, which makes them unique products with, for example, requests for special fermentations.
And unusually, the aging process takes place entirely on site, therefore in the tropics, this parameter having a significant impact on the concentration of the final product.

No sweetening, coloring or cold filtration has been used to enhance the value of these quality artisanal products. Read less